This segment of the larger marketplace will have its own particular needs and demand, unique and different from other niches. Find Your NicheĪn Amazon niche is the particular market your store's products will sell into. One key example would be the recommendation system that brings trending products to the customer's attention. Instead of slowing page loading speeds with superficial features, Amazon has focused on customer led innovation. In the long run, potential future growth will be underpinned by customers demand for products cheaper and faster. It has achieved this leading market position by focusing on its unique selling point, offering cheap prices, fast delivery and a huge choice of products.Īrguably, by not focusing on site aesthetics and adding endless flashy features, the constant focus on function has driven growth.
Amazon has grown rapidly over the last couple of decades, with over 50% of the entire US eCommerce market, according to Statista analysis.
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